28 Oct 2010 // The idea came to Nathan Eagle, a research scientist with the MIT, when he was doing a teaching stint in rural Kenya. He realised that, as three-quarters of the 4.6 billion mobile-phone users worldwide live in developing countries, a useful piece of technology is now being placed in the hands of a large number of people who might be keen to use their devices to make some money. To help them do so, he came up with a service called txteagle which distributes small jobs via text messaging in return for small payments.

Mr Eagle hopes txteagle will do its bit by mobile “crowdsourcing”—breaking down jobs into small tasks and sending them to lots of individuals. These jobs often involve local knowledge and range from things like checking what street signs say in rural Sudan for a satellite-navigation service to translating words into a Kenyan dialect for companies trying to spread their marketing. A woman living in rural Brazil or India may have limited access to work, adds Mr Eagle, “but she can still use her mobile phone to collect local price and product data or even complete market-research surveys.” Payments are transferred to a user’s phone by a mobile money service, such as the M-PESA system run by Safaricom in Africa, or by providing additional calling credit.

Working with over 220 mobile operators, txteagle is able to reach 2 billion subscribers in 80 countries. It already has the largest contract-labour force in Kenya and new ways of using it are being found all the time.

txteagle: http://txteagle.com/