Research outcomes // Key insights
Above is a summary of the key insights that came out from the research phase, gained from the analysis of the user research results and the customer journey analysis.
Some suprising needs came out - not least of all the unanimous desire from participants to connect and share experiences with other coop stakeholders around the world.
As a result the scope of my project has widened and I'm exploring the opportunity for creating a global my.coop community, which users could connect with via online and offline channels. Another interesting outcome was the desire for a mobile learning toolkit, as we're mainly talking about training of trainers (ToT) in the delivery of the my.coop training. Therefore the participants not only want to have their own mobile learning experience, but to understand how they can themselves use this tool to reach their own trainees (actual coop members at the base of the pyramid). I'm really excited about these two opportunities and will now look at developing them further, along with the original goal of developing the mobile learning track of the my.coop training!
